[Sample Available] Understanding Trends in the Japanese Automotive Market and Japanese Manufacturers/Suppliers
★January Issue Feature: "Sony-Honda: Unveiling the Second Prototype Model at CES 2026, Afeela 1 Delivery Delayed, Utilizing Sony's Assets through PlayStation Collaboration"!
★For those who want to understand the latest trends in the Japanese automotive industry and the overseas strategies of Japanese manufacturers.
◆Contents of the February 2026 Issue (Excerpt)
- Sony-Honda Afeela 1: Afeela 1 delivery delayed; can the time be converted into enhancing product appeal and building trust?
The Afeela 1 from Sony-Honda Mobility has garnered attention as a premium EV that emphasizes software-driven value. However, at CES 2026 in early 2026, it was announced that the start of deliveries in California, USA, is postponed from mid-2026 to within 2026, and in Japan, from the previously scheduled 2026 to the first half of 2027. In addition to improving completion, the key will be whether they can concretize the update and warranty system and provide time for external explanation.
- Denso Management Strategy: Denso aims for growth in both automotive and non-automotive sectors through strengthened human resource strategy and collaborative utilization.
- Sumitomo Electric TOB: Sumitomo Electric fully acquires Sumitomo Riko, enhancing proposal capabilities for modular components for electric vehicles and autonomous driving.
- Company:フォーイン
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